rolltreppe

rolltreppe Chris Peterson once said, rfong is a good photographer, and in order to do that you have to be really creepy. (Umthanks?) It is that Machiavellian attitude which capacitates this blog and this miniature visual ode to my favorite MIT band, Rolltreppe. Ive been living under a rock for the last four years thanks to course 6, and didnt find out about these guys until I went to saxophonist Dylans Emerson Scholar recital. Dylan, with whom I did FAP (Freshman Arts Program) almost four years ago, is about to graduate with a course 6 degree, numerous musical accolades, and a penchant for dual-wielding saxophones. Rolltreppe describes itself as a live funk and electro swing combo group. Its repertoire ranges from jazz standards: To funky arrangements of other classic songs (here is a subset of the group at Dylans Emerson recital): To crazy original compositions (here they are winning MITs battle of the bands): To various combinations of the above mashed into each other: They are all (obviously) engineers as well. MIT is a breeding ground for unfairly multitalented folks. Try to catch them next time youre around MIT! They recruited Peter15 (keys, composition) when he was a prefrosh because he was just that good, but since CPW has come and gone, you can settle for meeting them at orientation. Stay classy!

Essay on My Philosophy of Education - 733 Words

Philosophy of Education Jean-Paul Sartre said, â€Å"Man is nothing else but what he makes of himself† (Myra, David, 402). According to him, personality is made by him/herself according to environment, religion, or society and everyone has a different belief and idea such as how they want to behave toward others or what I want to be on their own through their experience or life. Everyone has his or her own belief, philosophy, and dream but also I have my own concept. My philosophy of education revolves around why I want to be a teacher, my own philosophy of education, and what I want to do in future. After reading the nonfiction book by Torey F Hayden †The Child, Sheera† I was influenced to be a childhood special education†¦show more content†¦It made me feel relieved. This good opportunity makes me confirm that I like children and I want to be a teacher. Because of above reasons, I want to be a teacher. To be the ideal teacher whom I want to be, I will focus on the philosophies of Existentialism and Progressivism. Existentialism is one of the big support philosophies in my belief. Existentialists believe that the human being is not affected by the environment, but establish their own independence. According to the existentialism as an educational philosophy, subject matter takes second place to helping the students understand and appreciate themselves as unique individuals who accept complete responsibility for their thoughts, feelings, and actions. (Myra, David, 402) I really want students to have and say own opinions with complete self-confidence. It builds them own characteristics. In Japan, people prefer not to say their opinion and they regard that it is a good attitude. Because of this tendency, most Japanese can’t express their opinion. Thus, I strongly believe this is an important philosophy. In addition, progressivism also supports my belief. Progressivists also believe individuality. Believing that people learn best from what they consider most relevant to their lives, progressivists center the curriculum around the experiences, interests, and abilities of the students. (Myra, David, 398) This idea is completely opposite idea of the essentialists. According toShow MoreRelatedMy Philosophy On The Philosophy Of Education844 Words   |  4 PagesIn mathematics, as in life, everything must be brought to the simplest of terms. I base my teaching philosophy on the foundation that every student is capable of learning mathematics. I will strive, as a teacher, to ensure that my students are able to have a strong foundation of mathematical skills when they leave my classroom. Some students believe that they are not mathematically gifted; therefore, incapable of learning mathematics. I believe to the contrary, all students with motivation, sustainedRead MoreMy Philosophy On Philo sophy Of Education852 Words   |  4 PagesMy Philosophy of Education My philosophy of education is founded on a belief that all students have a desire to learn and to feel accepted. Learning takes place when students are able to have their specific needs meet inside the classroom, to feel accepted in the environment, and find the learning to be meaningful. I believe that before learning can take place a proper educational environment must be present inside the classroom. In order to make any classroom work I believe you need meet three criteriaRead MoreMy Philosophy Of Education As A Education864 Words   |  4 Pagesdifferent philosophy of education, and what purpose education serves in a child’s life. The five philosophies of education that we recognize are: Essentialism, Perennialism, Progressivism, Social Reconstructionism, and Existentialism. I would most recognize my philosophy of education as Essentialism. Essentialism has been a dominant influence in American education since World War II. It focuses on core curriculum of traditional academic topics. I believe that the purpose of education is teachingRead MoreMy Philosophy of Education824 Words   |  4 Pages13 February 2011 My Philosophy of Education I believe that progressivism educational philosophy most closely matches my educational ideals. In my opinion based on the progressivism educational philosophy, the purpose of education is to enable students to learn useful knowledge that has meaning to them in the future. Thus, the most useful education for students is the skill of â€Å"learning how to learn†. When students understand the methodsRead MoreMy Philosophy Of Education And Education1038 Words   |  5 PagesMy Philosophy of Education When trying coming up with a personal philosophy of education, I had to ask myself what the purpose of education is. To me, the purpose of education is to teach students knowledge that is needed to make it through school and to succeed in the world after graduation. Anyone can go into teaching, but not every teacher can teach. Teachers go above and beyond to introduce methods, philosophies, and strategies to help their students learn, as well as, retain the informationRead MoreMy Education Philosophy 1511 Words   |  6 PagesPersonal Mission Statement Education is the imparting and acquiring of knowledge and skills through teaching and learning. As an educator, my personal mission statement is to master my subject area in order to serve as a role model for my students thereby producing students who thoroughly understand the subject matter, and who develop holistically. In order to achieve this goal I must have a set education philosophy with a strong Christian worldview. I must also have a general understanding of theRead MoreMy Philosophy Of Education1056 Words   |  5 PagesPhilosophy of Student Engagement My philosophy of education is that every child should receive high quality education that is inclusive, relevant and meaningful to their life. I am a firm believer of making pedagogy relatable to my students. My vision is driven by my personal experiences with the American school system. I was what is thought of as â€Å"A child at risk†. I am an immigrant, black, Muslim student. My life is transactional as I am a part of multiple marginalized groups. Most of my teachersRead MoreMy Philosophy Of Education And Education864 Words   |  4 PagesPhilosophy of Education Children are the future and their education is the key to our society’s success. When considering this, I realize I have an immense responsibility as an educator. The main focuses of my teaching are active learning, building character within students, and providing meaningful curriculum. I want to create a comfortable setting where every student feels safe to learn. In many ways, my philosophy agrees with the holistic approach to education. I feel this challenges the studentRead MoreMy Philosophy on Education814 Words   |  3 PagesMy Philosophy of Education I think when I made the decision to become a teacher I was not thinking the seriousness of this decision. When we become teachers we also become the molder that will shape our student to be successful in life. But when you decide to become a teacher in a Christian school you are not only shaping this student to be successful in life but we are also shaping their Christian mind to do things with a feeling knowing that they are shape and where made by the image of GodRead MoreMy Philosophy Of Education1015 Words   |  5 Pagesimmediately sparked my interest in becoming an educator and share my personal beliefs on the important aspects of education. In addition to this, I will present various traits I believe are essential and critical for teachers to successfully fulfill their role as an educator. During my elementary years, I developed an urge to frequently ask many questions during the school day. Being able to question anything was astonishing to me. This was because my parents were unable to answer my questions and help

Create the value Free Essay Example, 2500 words

The degree to which customer perceive a new product or service as superior to similar existing products determines the relative advantage. A product or a service that provides an advantage over an already product offering is said to be greater than the existing market alternatives. Thus, the product is said to be great in terms of value as compared to other market products. b) Compatibility: The compatibility of the inventive product and service offering with the current backgrounds, behavior and routine patterns of consumers also affects its acceptance by the public. A product’s or service’s compatibility measures how closely it relates to needs, value systems and norms, lifestyles, culture, etc. when the levels of compatibility are high rate diffusion is going to be high. Is going to be; and likewise lower the compatibility, the lower the diffusion rate. c) Complexity The levels of complexity in a commodity, buying and usage affect the rate diffusion process of the product. An established innovative of a product is quickly diffused when there exist an ease of understanding, buying and usage of a product. We will write a custom essay sample on Create the value or any topic specifically for you Only $17.96 $11.86/pageorder now When it is easier to understand the usage a commodity, the more likely It’s going to be accepted and liked by consumers. However, it’s of paramount importance to note that technological complexity is a barrier to the diffusion process. Users tend to resist adoption of new products and innovation in the market because of fear of complexity in the purchase and consequent usage of the new product. High technological firms easily understand this d) Trialability: This is the ease with which the service or a product can be tried and tested. This aspect critically determines the rate of acceptance of a new product. When the degree of trialability is considerably high, the rate of the diffusion process is also high. This simply because it gives chances to  try the product or a service. Evaluation is then done it on whether r to accept or reject the product. Trialability can be encouraged by providing free samples, or providing smaller packs and smaller-than-average sizes. e) Observability of a product This is the ease with which the a product commodity is observed. Observability aspect of the innovative product refers to the rate in which a product beneficial attributes can be imagined, seen as well as perceived by a willing consumer. A product that possess a high degree of observability has greater the chances of the innovativeness. There certain attributes that adversely affect diffusion rate of innovation and subsequently the adoption.

Urbanisation has changed the face of Mumbai Free Essays

After living in this busy metropolis, this island of islands for about 17 years I’ve realised one thing – your senses are automatically heightened. Whether it’s your eyes that are constantly alert in the fast paced traffic or your ears that are forced to hear a cacophony of trains, vendors and honking cars. Your mouth and taste buds that have grown accustomed to Mumbai’s spicy, flavoursome cuisine. We will write a custom essay sample on Urbanisation has changed the face of Mumbai or any similar topic only for you Order Now And of course, we’ve all had the chance to travel in a packed local train, scared that we’d get pick-pocketed, it’s like we’re born with a heightened sense of touch too. But I perceive Mumbai to be a â€Å"city of smells†. By this, I don’t imply that ours is a city full of stench and smog, no it’s much more than that! Like each home has a distinct smell of its own, Mumbai has these particular aromas and scents that define the city and give it character. The moment you step into Mumbai, your impression about the city could vary, depending on whether you’re an optimist or a pessimist. A pessimist would complain about the foul odour that comes from the slums, (You should know that Mumbai is home to one of the largest slums in Asia – Dharavi, so that’s a lot of stink! , the amount of vehicular pollution and smoke from cigarettes, the malodour of overflowing sewage etc. An optimist, on the other hand would enjoy the sterile, sanitised smell of malls, hotels which are plenty in Mumbai. Or you could be a realist like me and believe the city has a dual identity with motley collection of fragrances and odours. But tha t’s a discussion for later. Urbanisation has changed the face of Mumbai entirely – quaint little bungalows with terracotta tiled roofs are replaced with high rises made of chrome and glass. Niwas-es† and ‘Sadans’ are pulled down to make way for ‘Towers’ and ‘Heights’. However there still are some remaining gardens and patches of green like the Hanging Gardens, Jijamata Udyan, the Sanjay Gandhi National Park to name a few. Mumbaikars still visit these parks to get a whiff of nature. And how can I forget the numerous â€Å"Chaafa† or champa trees with their sweet smelling flowers! Ironically this fast pace of industrialisation and development hasn’t improved the condition of public toilets in the city. Most Mumbaikars still cringe at the stink that comes from our city’s ‘shauchalayas’. The part of Mumbai that I enjoy the most is the sea. As a child, I’d know that we were passing by some â€Å"Chowpatty† or beach by the crisp saltiness in the air. Mumbai’s fish markets smell of the salty sea too – it’s the smell of freshly caught fish. Most times these markets give off the odour of rotting fish – an odour I still find repulsive. And then there is the floating smell of sukka bombil or Bombay duck dried in the sun near the coast! Another way of knowing that you’re near a crowded beach is the inescapable smell of chaat. The aroma of herbs, garam masala, the tang of squeezed lemons in a plate of bhelpuri or sev puri are enough to set the juices going in your mouth! You’d also smell vadapavs being friend and pav bhaaji being prepared – taka-tak – two dishes that originated in Mumbai. And then there is the smell of piping hot ‘cutting chai’, (The term cutting chai is said to have originated in Mumbai too! ) sold at tea stalls at every nukkad of Mumbai. Every meal in India usually ends with â€Å"paan†. Another common feature on the streets and many walls of Mumbai are paan stains which have their own disagreeable stink. Sometimes I can tell which part of Mumbai I’m in only by the distinctive redolence of that part. I know my train is passing through Andheri when I get a whiff of baked biscuits because the Parle G factory is very close to Andheri station. I know that my taxi has taken a turn at King’s Circle because of the aroma of freshly ground coffee beans and the local cafes serving original south-Indian filter coffee. For that matter I still associate the aroma of freshly baked bread, cakes and cookies from the string of bakeries in my very own Orlem. Travelling in local trains has become a part of the daily routine of a large number of Mumbaikars. More than often these trains are overcrowded, filled with more passengers than can fit in. Now it’s not the sea of bodies that I have an issue with, it’s the smell of human sweat that’s the problem! At such times I dream of Mumbai during the monsoon. There is nothing more beautiful, more gratifying than rains in the city! It gives us Mumbaikars relief from the summer heat, the air smells fresh and clean. The smell of wet mud right after a shower is almost magical. Yes, such earthy fragrances are a part of Mumbai too! How to cite Urbanisation has changed the face of Mumbai, Papers

Proper Etiquette in the Business setting Essay Example For Students

Proper Etiquette in the Business setting Essay Proper EtiquetteAmerica is an image driven country. Management is aware of how they and their employees represent that image on behalf of the company. An employees value to will be largely determined by how successful they are at projecting that image. Business etiquette is concerned with correct behavior and practices according to social convention. In the social realm, there are certain amount of etiquette that needs to be followed when dealing with business partners, co-workers and vendors. This is something that is a must any successful business. Because the office phone is one of the most commonly used pieces o office equipment and the main source of communication between an organization and its customers, it is imperative that you use proper business etiquette.A few tips when answering the office phone; always answer in three rings or less, answer with your name and the name of the company, make business call during regular office hours, and return calls in 24 hours or less. In addition, when using cell phones and pagers, always put them on vibrate so that it will not disturb others in your work area. Emails have become the main source of communication for most organizations today. Know that how you use your e-mail, company e-mail address and employers technology is a serious issue! Sending non-business related e-mails, jokes, forwards or chain letters on company time to friends or coworkers reflects on your lack of professionalism. Be careful who you cc (carbon copy) do not broadcast your every thought to all persons in yo ur organization.When forging new business relationships and solidifying established partnerships, the level of professionalism and courtesy you relay in your business e-mail communications will always gain clients over the competition. Many companies have gone with the idea of shared workspaces. In most situations, it is because of economical reasons. Showing consideration to colleagues in an open plan office will only work if you all adopt a mutual respect for each other. Keep your desk tidy. This is especially important if you are sharing an open plan desk and show courtesy when using any shared spaces. Be careful when having conversations. Dont speak too loudly in shared workspaces. Remembering that not everybody will share exactly the same values as you, adopt a policy of treating people how youd like to be treated yourself. This is an essential benchmark to ensure a harmonious workspace. At first thought, when you hear the term business attire it seems fairly simple. The thoughts of business attire are far from simple. Business attire can be broken down into three very different categories: business formal, business professional, and business casual. Business formal attire is more than your everyday work attire. This category is used for dressy evening events such as awards ceremonies and formal dinners. Men should wear a dark suit with a French cut shirt and silk tie or bowtie. Cufflinks and silk pocket squares that coordinate with the tie are optional accessories. The shoes should be black and also coordinate with the overall appearance of the outfit. Women should wear a conservative dress or suit with a skirt. Women must take care in choosing a dress or suit that conservatively fits his/her body and style. Business professional is considered attire that sets you aside as a professional. For men and women this means a well coordinated suit and accessories. Suits sh ould be a solid or pinstripe dark color complimented with a solid or striped white shirt. Ties are to be silk with a solid color or simple design. All suits should be accompanied by a belt; with a simple buckle; or suspenders. Women should have a simple skirted suit. These suits should be solid, neutral, and low key in color. No matter whether a dress or skirted suits, it should reach at or just below the knee. The accompanying blouse should be simple cotton or silk. The color of the blouse should be a solid color that coordinates with the suit. Makeup and perfume should be very light and subtle. Lastly shoes should be plain, solid and dark in color. Business Casual attire simply means you do not have to wear a suit to work.For some men and women this could mean a polo shirt, collared shirt, or sweater and khaki pants. For others this could mean you have an opportunity to add a splash of color or wear a casual suit to the office. This is not a time for you to wear lounging clothes t o work. Hand in hand with attire comes the subject of grooming. Grooming practices are extremely important no matter what the attire that accompanies it. Avoid all mistakes when it comes to the area of grooming. The most well thought out and well planned attire can be destroyed by lack of grooming. All clothing should be cleaned, pressed, zipped, closed and not frayed or falling apart. Due to the possible allergies of colleagues and clients keep perfume and cologne at a minimum level. Makeup and jewelry should be subtle and discreet. Fingernails should be kept cut and clean. No matter what your status is in life your appearance should matter. Appearance not only includes the clothing you wear but also your physical wellbeing. As you shop for your career life keep in mind the type of job you have, the company you represent and your core values. John Steinbeck: Experiencing the Dust Bowl EssayTo notify the waiter that you are finish eating, place your knife and fork diagonally across the plate. The person who invites the guest should pay the bill. Not only is it courteous to allow your guest to order first, it can also be used as a signal to your waiter. The signal can be given by clearly telling the waiter, please allow my guest to order first. Here are some general rules for proper dining etiquette: Do not place your elbows on the table. Often say please and thank you. Do not start eating until everyone at the table has been served. If you must leave during the meal, leave the napkin on the chair. Try to avoid sending food back to eliminate you as coming off as pretentious or insulting your host. If you must reciprocate with an invitation, choose a restaurant of similar quality. Do not underestimate the value of the need to know proper business dining. It is about being professional not being perfect. Todays success strategy is by way of entertaining. More and more business is conducted over the dining table. It is essential that you, as the business professional, feel confident in all dining situations because it can make or break your career. In the social realm, there is a certain amount of etiquette that needs to be followed when dealing with business partners, co-workers and vendors. It is essential that in the business world, it remain professional and not have too much of a crossover into the social world. However; when promoting cordiality the mix should remain more social than business. The three main things that need attention are thank-you notes, gift giving and office parties. A thank-you note is something simple and nice to send to someone who has given you a gift, invited you to dinner, or you have closed a major deal. There are rules in sending thank-you notes they are as follows:1.Notes should always be hand written; this makes it more personal and shows your gratitude. Dont use pre-printed or fill-in-the-blank thank you cards. Thats narrowly better than not sending a note at all. 2.Notes must be sent within 24 hours of the event or receiving the gift. 3.The note should be brief, personal and simple. 4.The note should be organized into three parts:a.Thank the person for the specific gift or eventb.If there is any other business state it nextc.State if necessary if you intend to meet again, or if any information will be sent at a later time. 5.Dont include fewer than three sentences in any note. 6.Dont talk about yourself. This is about the gift, not your life. Gift giving is another area of being cordial. Gift-giving can be tricky and there are rules that should be followed in the business world. A gift should not cost more than $25, they should be in taste and reflect the personality of the receiver. In an office setting it is not necessary to give everyone a gift unless you just want to however; some may feel that you dislike them or if they know that some have received gifts and other have not. Perfumes and colognes are personal and should be avoided at all costs. Christmas parties generally come each and every year. It is expected that everyone attend the party even if its just for a half-hour. Of course there are rules that apply in this situation as well they are as follows:1.Dress appropriately; there is nothing worse than being labeled as the woman with the low cut dress, too high split, or too short of a dress. If its a man wear a tie, or at least a dress shirt. Polos, jeans, khakis are not appropriate attire. 2.If alcohol is being served, watch how much you drink. Do not embarrass yourself by being so drunk that everyone has videotaped you being the office idiot who cannot hold their liquor. Please maintain some type of self-respect. 3.Do not under any circumstances flirt with any co-workers, supervisors or your boss. This is considered to be in very poor taste. 4.If there are accounts or situations that are confidential within the company keep it that way. Just because you are at a social gathering does not mean you get to gossip about business dealings or whose work is not up to par. 5.Keep in minds that if you are a supervisor then maintain that same repertoire; becoming too familiar with those who work under you can cause issues later on. 6.Since it is a party, have fun. There will be time for business on Monday, when you all return to work. Keeping a careful eye on all of the rules and making sure they are followed are essential to surviving in the business world. In order to have a successful reputable business using proper etiquette is a must. Spectators observe not only your etiquette skills but how you interact with all levels of people, in all situations. Reference PageDrafke, M. (2009). The Human Side of Organizations. (10th ed.). Upper Saddle River,New Jersey: Pearson Education, Inc. http://www.worketiquette.co.ukwww.netmanners.comhttp://smallbizbee.com/index/2010/03/12/4-tips-practicing-proper-videoconferencing/http://www.thank-you-note-samples.com/http://www.emilypost.com/communication-and-technology/notes-and-letters/99-thank-you-notes-to-send-or-not-to-sendhttp://www.businessmanagementdaily.com

A Quiz About Semicolons in Run-In Lists

A Quiz About Semicolons in Run-In Lists A Quiz About Semicolons in Run-In Lists A Quiz About Semicolons in Run-In Lists By Mark Nichol Replacing a semicolon functioning as a weak period (one separating two independent clauses that are so closely related that dividing them into distinct sentences weakens their impact) with a comma is a grammatically indefensible error known as a comma splice. But various strategies for replacing a semicolon deployed as a strong comma (one separating items in a run-in list that are themselves lists) with actual commas are valid and sometimes it’s necessary to correct improper use of semicolons. Devise a solution for supplanting semicolons in the following sentences with commas, and compare your revisions to mine: 1. â€Å"Issues include workplace environments; hiring, training, and promotion practices; and management styles.† 1. The order of the items in this run-in list can be altered so that the complex item (a list element that is itself a list) trails the others; the structure of the final phrase in the following revision clearly identifies it as a single item parallel in structure to the first two without semicolons as signal markers between the three larger elements: â€Å"Issues include workplace environments, management styles, and hiring, training, and promotion practices.† (However, avoid this solution if list items deliberately organized chronologically or by some other scheme of logic would be put into disarray by the revision.) 2. â€Å"Issues include workplace environments; management styles; hiring, training, and promotion practices; and outsourcing and the use of part-time and contingent workers.† This extended version of the previous example is easily modified as well, without altering the syntax of the revision shown above. Represent the simple first and second list items and the complex third item as a list, as in the example above, and insert the conjunctive phrase â€Å"as well as† before the next two items: â€Å"Issues include workplace environments, management styles, and hiring, training, and promotion practices, as well as outsourcing and the use of part-time and contingent workers. 3. â€Å"There can also be organ deformities, including heart defects; heart murmurs; genital malformations; and kidney and urinary defects.† If it weren’t for the subordinate clause â€Å"including heart defects,† no semicolon would be necessary in this sentence. So, to avoid retaining the mostly excessive semicolons, find another way to include the additional information outside of a traditional in-line list. Retain the phrase as a parenthesized phrase, but, as in the previous example, employ â€Å"as well as† and separate the remaining list elements with commas: â€Å"There can also be organ deformities (including heart defects), as well as heart murmurs, genital malformations, and kidney and urinary defects.† 4. â€Å"Damage can be minimized by shielding the testes, ovaries, and/or uterus; surgically moving ovaries out of the irradiation field; or altering the treatment schedule.† The presence of a verb at the head of each list item sufficiently distinguishes the items, so semicolons are unnecessary: â€Å"Damage can be minimized by shielding the testes, ovaries, and/or uterus, surgically moving ovaries out of the irradiation field, or altering the treatment schedule.† If the items in a semicolon-laden run-in list share a verb, try assigning a distinct verb to each item so that you can replace the semicolons with commas. 5. â€Å"The plant sucks in 785 million gallons of water a day; coal-fires it to temperatures up to 1,000 degrees Fahrenheit to turn it into highly pressurized steam; then pipes the steam into a giant turbine that spin magnets inside wire coils to produce power.† Semicolons are employed to distinguish list items that are complex, as defined above, not those that are wordy. Despite the length of the three items in this sentence’s list, semicolons are excessive; separate the items with commas: â€Å"The plant sucks in 785 million gallons of water a day, coal-fires it to temperatures up to 1,000 degrees Fahrenheit to turn it into highly pressurized steam, and then pipes the steam into a giant turbine that spin magnets inside wire coils to produce power.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:When to Capitalize Animal and Plant NamesDeck the HallsMankind vs. Humankind

Deconstruction of a Kerrang Double Page Spread Essays

Deconstruction of a Kerrang Double Page Spread Essays Deconstruction of a Kerrang Double Page Spread Essay Deconstruction of a Kerrang Double Page Spread Essay There is only one image on this double page spread, which is of Oli Sykes from the band Bring Me The Horizon , and it takes up only one page, the left side, of the spread. The camera shot shows the singer from just above the waist sitting at a reflective table. He is wearing what I presume to be a black jacket with a white top. The image has been shot in black and white so it gives the effect that this interview is a formal, serious one and it takes up one whole page of the double page spread. There is nothing bright on both pages so the whiteness of his top really stands out.Oli s expression is serious and his lips are slightly pursed. You can see on the table that he s sitting at, a wine glass but it has been blurred so that the reader automatically focuses on him. The lighting looks as though its coming from a the left of him as there are shadows on the right side of his face. Use of Layout: Each page of Kerrang! is just shorter than an A4 page. There is a little dead space on this double page spread and there are three columns that take up just over half of the right page. The page is text-led as the interview takes up more space.The only pull-out quote from the interview acts as the title and is in bold, white font. The subheading is yellow and all of the text is on a black background so that it stands out. The limited colour palette mainly consists of 3 colours, black, white and grey, but there is the odd splash of yellow text. Again, the whole interview has been placed on a black background because the text is mainly white and small, so this makes it easier to be read. On this double page spread there are 3 different fonts. The title of the interview ir and the star instead of actually being between the interviewer and interviewee.The caption used to anchor the main image is Facing the Future which is appropriate as Oli feels as though his bands reputation, as well as his own, will change after what has happened. There are quite a few screamers within the interview as he makes argues his point to the interviewer and the reader. The sentences aren t really that long but they re not short either. There have been 11 questions asked in the interview but only 5 of them have been answered with 1 to 4 word sentences. The average paragraph in the interview is about 6 or 7 sentences long.The sentence construction is compound, not too simple and not too hard to understand even though the subject is a complicated one. Brand Identity: The magazines brand identity is about rock music and anything related. News Articles such as this one wouldn t be shown on world wide news like the BBC. In the music industry, rock star incidents aren t really that important to broadcast on TV whereas news such as Britney Spears losing custody of her children is, because of the fact that she s more famous and more people know who she is.The target audience of this article must consist of people who are actually interested in the band Bring Me The Horizon , the true fans and those who idolise Oli Sykes for his musical talent and character. I think that if someone who didn t know who this band was or the lead singer, picked up this issue of Kerrang! and read this article, they would quickly misjudge him for what he was accused of doing and stereotype every other person in rock to be a trouble maker.